- When hiring an agent, pick the one who lets you sleep better knowing they have the experience, integrity and character to work in your best interest
- Sellers are either motivated by time (they want to sell more quickly) or money (they need to meet a certain goal)
- If you are selling to buy another house, what is the cost of taking longer to sell?
- Commission is negotiable but you have to compete with your competition or your first reduction will cost more than what you thought you were saving
- Every property has a price at which it will sell
- Your first offer is usually the best
- If you price your house too low, you probably won’t need me to sell it; if you price it too high I probably can’t help you
- Houses that do not sell either have a pricing or a marketing problem and many have BOTH
- A price reduction is a costly way to overcome poor marketing
- If buyers and agents cannot find your house in their online searches, they will not know it is available so it will sit
- If a house does not sell, people either found what you have at a lower price OR were willing to pay your price to get more for their money
- A price reduction either has to make your house appeal to a new market segment or convince those who know about your house to want to take action
- Buyers are buying the neighborhood and a lifestyle so they need to engage in the process
- Negotiating an offer is like playing poker: you can focus on what the other person is thinking or do what is in your best interests
- After an agreement is signed, one party is generally happier than the other and how the process plays out depends on who thinks they gave up more
- Getting an offer signed is like getting engaged: the goal is to commit to the process and make sure it is the right decision
HIRE WISELY!
